Wonder and Grain

Craft Beer / Beverage / Food & Drink

Project Overview:

Wander & Grain Brewing Co. is a small-batch brewery based in the Pacific Northwest, known for using locally sourced grains and wild ingredients inspired by seasonal hikes and outdoor adventures. They’re seeking a full branding identity that reflects their artisanal quality, outdoorsy vibe, and adventurous spirit. The branding should feel authentic and grounded, not overly corporate or trendy. They want to attract outdoor lovers, indie beer fans, and people who care about quality and local sourcing.

I wanted to create a rustic and fun aesthetic while still looking professional by using illustration to evoke a sense of adventure and wonder. I created a video advertisement for TV and social media using Blender. I designed a wilderness scene to produce a sense of freedom and avoided creating a setting that looked like it was filmed in a studio with harsh lighting and an overproduced appearance.

I accomplished this by using realistic lighting and a sepia colour palette to create a sense of nostalgia, similar to when I used to go to the park with friends as a child, searching for adventure.‍ I created 2 versions of this one for horizontal and one for vertical to fit different use cases. ‍